Get Consistency

While Microsoft focused on “mainstream” users in order to dominate the industry, Apple targeted a relatively wealthier niche audience for their Mac OS.

You will find similar case studies across different industries. To put this in few words, there is no “unique” strategy for succeeding in business. There is more than one way to achieve your goals.

It is not that marketers do not realize this fact. The problem arises when businesses are attracted to different strategies and want to try them all at once.